Raising Awareness, Changing Lives: Clubfoot and Scoliosis Campaigns Expand Reach - Luskin Orthopaedic Institute for Children

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LuskinOIC’s marketing team recently launched comprehensive awareness campaigns for Clubfoot Awareness Month and Scoliosis Awareness Month, utilizing multi-channel strategies to educate families and health care providers about these common pediatric orthopaedic conditions.

The campaigns featured targeted email marketing to parents and stakeholders, providing essential information about early detection, treatment options, and success stories from LuskinOIC patients. Social media platforms showcased educational content and patient testimonials to reach broader audiences and encourage early intervention. The team also published in-depth educational blog posts on the LuskinOIC website, offering detailed insights into symptoms, treatment approaches, and long-term outcomes for both conditions.

These awareness initiatives not only educated the community about important pediatric orthopaedic conditions but also reinforced LuskinOIC’s position as a trusted resource for specialized care. The campaigns generated increased engagement across digital platforms and drove traffic to educational resources, helping more families recognize symptoms early and seek appropriate treatment for their children.

Dr. Silva and team with clubfoot patient

Dr. Silva and team with clubfoot patient

[Top photo: Dr. Bowen with scoliosis patient]

Knowing When to Seek Care for Your Child: A Guide from LuskinOIC

As a parent, your top priority is keeping your child safe and healthy. But when your child is sick or injured, it can be hard to know what level of care they need. Should you call your pediatrician, visit urgent care, or head straight to the emergency department?

When to Call Your Pediatrician or Visit Urgent Care

For non-emergencies, your child’s pediatrician or a pediatric urgent care center is often the best place to start. If your child’s doctor isn’t available—such as during evenings or weekends—urgent care can provide fast, effective treatment. Contact your pediatrician or visit urgent care if your child has:

A fever lasting more than 3 days
A fever over 102°F for more than 2 days in an infant, without a clear cause
Symptoms of COVID-19 (fever, dry cough, runny nose)
Minor injuries like sprains, strains, or swelling
Cuts that may need stitches
Minor burns
Nausea, vomiting, or diarrhea
Bladder or urinary tract infections
Cold symptoms, coughs, or sore throats
Earaches or sinus pain
Skin concerns like rashes or irritation

You may also have access to virtual urgent care for non-emergency issues, allowing your child to be seen by a provider from home. Check if pediatric virtual urgent care services are available in your area.

When to Go to the Emergency Department

If your child is seriously injured or ill—especially if the condition may be life-threatening or needs immediate attention—take them to the emergency department (ED). Seek emergency care if your child:

Is extremely drowsy, hard to wake, or behaving unusually
Is experiencing severe or constant pain
Has trouble breathing, or is breathing rapidly or deeply
Has a suspected broken bone, a visibly deformed limb, or a lot of swelling and pain
Has a deep or large cut, a cut that won’t stop bleeding after 10 minutes of pressure, or a wound on the head, chest, or abdomen
Sustains a head injury that causes vomiting, confusion, a severe headache, or loss of consciousness
Falls from a significant height
Ingests a harmful substance or medication
- If your child is alert, call Poison Control at 1-800-222-1222
- If your child is unresponsive, having trouble breathing, or has collapsed, call 911
Is under 2 months old and has a fever of 100.4°F (38°C) or higher (call your doctor first)
Has a high fever along with a stiff neck or headache
Has a fever along with a widespread purple or red rash
Shows signs of severe dehydration (no wet diapers, sunken eyes, dry mouth, weakness, or inability to drink or respond)

Your child’s health matters. When in doubt, trust your instincts—and don’t hesitate to seek care. LuskinOIC is here to support your family with trusted pediatric expertise every step of the way.